MARKETING
SERVICES
An important component of our business is not just our products,
but our marketing services. Steak
WarehouseŽ offers a fully integrated marketing
program to help customers increase their sales through menu development,
creative promotions, advertising, and custom marketing materials.
The Steak WarehouseŽ understands the fierce competition between the
independent restaurant owner and the national chains. The chains have unlimited
resources that help guide their product, menu and marketing decisions. Their
internal marketing and research development teams are successfully capturing
the interests and trends of today's savvy consumers.
Today, Steak
WarehouseŽ has developed the capabilities
to be your marketing and R&D team! Steak
WarehouseŽ has made the investment to be
able to provide you with the same information and education that is allowing
the national chains to grow their business at record-breaking rates.
Allow us to:
Provide Consumer Trends that Drive New Menu Offerings
Deliver Competitive Intelligence
Recommend On-Trend Menu Ideas
Offer "Kick-Off" Support to Create Demand
In our review and analysis of industry trends, we review how frequently
various protein items appear on a menu as well as the top volume items.
This information allows us to review your menu to ensure our recommendations
are "on-trend." It is important to know which proteins are growing. These
growing items are directly linked to consumer demand. Our research provides
you with a "snapshot" of what your chain competition is doing to drive consumer
traffic. Our research shows that one of the ways the chains are driving
traffic these days is by using Limited Time Offers or LTO's and strong "in-store"
marketing programs.
Why Run LTO's?
Increased Profitability
Adds Variety
Keeps Menu "On-Trend"
No Risk to Adding New Items
Adds Excitement
All of these materials are customized to carry your unique message and are
economically priced. All can be ordered in very small quantities to further
reduce your price, and are designed to feature specific menu items and special
promotions.
The Steak Warehouse offers individual customer consultation, and can economically
create a menu that adds profitability to your operation. The key to menu
success is offering the right product, at the right time, at the right price.
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