About the brand What are the Platinum Premium Beef ™ brand specifications? The process begins with only the highest quality; Angus-influenced cattle. Our quality specifications are designed to satisfy even the most discriminating palate. Although, these protocols address beef flavor, tenderness and juiciness, we feel that a consistent steak is what keeps your clientele coming back. After all, repeat business is the key to business success. Premium, finer marbling: The majority of USDA Choice beef misses our mark for exceptional juiciness and flavor. We require Modest or higher marbling and medium to fine texture. Think of marbling as the punch to the palate. The more finely textured white flecks you see in the beef, the more flavorful and juicy it will be. Superior beef muscling and uniformity: When four people at the same table order steak, the steaks should be similar and even in size. Superior muscling provides more uniform plate presentations. Additional specifications ensure consistent sizing. 100 % Commitment to Quality: Platinum Premium™ Beef can provide you with extraordinary dining experiences. Whether it's just the two of you or a gathering of family and friends, the success of a beautiful meal hinges on what top chefs call the "center of the plate" experience. To you and me, that means the beef has to be flavorful, tender and juicy or the eating experience is disappointing. Platinum Premium™ steaks never disappoint, we guarantee 100% satisfaction on every order. If you are unhappy with the quality of the product, please contact us immediately so we can arrange to send you a replacement order.